Interactive video designed to drive engagement
To move beyond standard digital formats, Voltaren launched an interactive video experience built to deepen user engagement.
We transformed existing campaign assets into a dynamic, gamified journey, allowing viewers to navigate content through intuitive touchpoints. The result was a seamless, user-friendly video format that embeds easily across websites and blogs with minimal technical setup.
Built on a proprietary solution, the concept scaled across markets and categories, from Pain to Oral, delivering measurable impact. Production time dropped by 57% while local costs decreased by 80%, proving that smarter execution drives both engagement and efficiency.
