Services

Content Production & Global Scale

Content made for many markets, many channels, and many moments — without losing what makes your brand yours.

When content scales, quality often slips.

More channels and more markets bring more complexity — and consistency is usually the first thing to feel it. Brand details drift. Timelines stretch. Quality becomes harder to hold onto. We help you keep all three together: speed, scale and the craft that makes your brand recognisable. With in-house teams and structured workflows, we make scaling content feel a lot less complicated than it sounds.

What we offer

Production capabilities designed for scale.

Whether you're launching a global campaign or keeping your always-on content fresh, we help you produce more, localise faster, and stay on-brand everywhere.

Multi-channel Production

Graphic design, video, 3D and copywriting delivered at scale.

E-commerce Asset Production

Product visuals built to convert across every shelf.

Digital Asset Localization

Campaigns adapted for every market — quickly and on-brand.

AI Integration

Smarter workflows that support our teams, not replace them.

Need scalable execution across markets?

Let’s build the engine behind your growth.

Let's scale

CMG partners with you across the full production lifecycle — from concept to launch — to make sure every asset is:

User-driven

Grounded in real research, not assumption.

Designed to perform

Built to deliver on the goals that matter to you.

Built to scale

Made to grow with you, market by market.

Inclusive by design

Accessible, compliant and human-centred.

How we work

A production process built for clarity and scale.

From the first brief to the final delivery, we keep things clear and collaborative — so volume never gets in the way of quality.

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Brief & scope

We start by mapping what you need to produce — formats, markets, volumes and timelines — and the brand rules everything has to follow.

Set up the system

We build the workflow behind the work — templates, master files, approval flows and the team setup that keeps things moving.

Produce

Our in-house teams handle design, video, 3D and copy together — so every asset stays consistent, on-brand and on schedule.

Localise & adapt

We adapt the work for every market it needs to live in — keeping the brand recognisable, and the message right for each audience.

Deliver & improve

Final files go where they need to go, on time. And we use what we learn to make the next round even smoother.

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Integrated AI practices

AI that helps us produce more — without losing
the craft.

When content scales, AI is most useful in the places where consistency matters most: adapting, checking and preparing work across many markets at once. We use it where it adds clarity and speed, and keep human judgement at the centre of everything creative.

AI-powered support across the lifecycle:

  • Product photography variations

    Generating multiple angles, contexts and seasonal variations from a single hero shoot — extending one production day across the whole campaign calendar.

  • Localised campaign assets

    Adapting hero campaigns into market-specific versions with the right language, faces, settings and cultural cues — without reshooting in every region.

  • Packaging visualisation

    Rendering packaging variants, range extensions and limited editions in context — for review, retailer presentations and pre-launch testing.

  • Synthetic voice-over

    Multilingual voice talent for global campaigns, with consistent tone and pacing across markets — reviewed by native speakers before delivery

  • Always-on content refresh

    Generating ongoing variations of always-on creative — banner ads, social posts, programmatic assets — keeping campaigns fresh without new shoots.

Powering brands worldwide

  • Bulldog
  • Always
  • Voltaren
  • Syngenta
  • Signify
  • Sensodyne
  • Plava Laguna
  • Philips
  • PG
  • OldSpice
  • Lakerol
  • Istriana
  • Herbal Essences
  • Haleon
  • GSK
  • Edwards
  • Dunnhumby
  • Convatec
  • Cloetta