Services

Performance & Growth

Helping the right people find you, choose you, and keep coming back — through performance that's built to compound over time.

Visibility and conversion go hand in hand.

Most growth challenges aren't a media problem or a website problem — they're both. Paid drives traffic to pages that don't convert. SEO brings the wrong audience. Campaigns succeed in one channel and quietly underperform in another. We connect the parts that usually live apart — paid, organic, analytics and CRO — so every channel is working towards the same outcome, and every test makes the next one smarter.

What we offer

Performance capabilities built to compound.

Whether you're improving a single channel or building a full growth engine, we help you turn data into decisions, and decisions into steady growth.

Advertising Strategy

Multi-channel media built around your business goals.

Search & Visibility (SEO/GEO)

Organic visibility, in search engines and AI answers alike.

E-commerce Optimization

Removing friction across the path to purchase.

Analytics & Conversion Rate Optimization

Turning data into the next thing worth testing.

Ready to scale performance?

Let's turn your data into steady, measurable growth.

Let's scale

CMG partners with you across the full performance lifecycle — from audit to optimisation — to make sure every channel is:

Goal-aligned

Tied to the business outcomes that actually matter.

Measured honestly

Clear reporting. No vanity metrics.


Always learning

Continuous testing, so results get better over time.

Built to scale

Frameworks that grow with you, market by market.

How we work

A growth process built on cycles, not campaigns.

Performance isn't a project with an end date. We work in steady cycles — measuring, learning and improving — so the work keeps paying off long after launch.

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Audit & benchmark

We start by looking at what's working, what isn't, and what's missing — across channels, campaigns and conversion paths.

Set the strategy

Together, we agree on what we're optimising for, how we'll measure it, and where the first big wins are likely to come from.

Launch & activate

We get the work live — paid campaigns, SEO improvements, on-site changes — with measurement in place from day one.

Test & learn

We run structured tests across creative, audiences and landing pages — sharing what we learn as we go.

Scale what works

We double down on what's delivering, retire what isn't, and keep the cycle going — so growth compounds month after month.

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Integrated AI practices

AI that helps us find growth faster.

In performance work, AI is most useful where data is bigger than people can read quickly — spotting patterns, surfacing opportunities and helping us test more in less time. The strategy, the judgement and the trade-offs stay with our team.

  • AI search visibility

    Tracking how your brand shows up in ChatGPT, Perplexity and Google AI Overviews — and shaping content so AI tools recommend you confidently.

  • Conversion path optimisation

    Identifying where users hesitate, drop off or get confused in your funnel — and testing the changes most likely to move the numbers.

  • Audience modelling for paid media

    Building lookalike and high-intent audiences from your real conversion data — sharpening targeting as the campaign learns.

  • Predictive creative testing

    Modelling which ad variations are likely to perform before spending media on them — protecting budget from underperformers.

  • Automated reporting and insights

    Pulling performance data from across channels into clear, narrative-led reports — answering "what's working and why" without the spreadsheet hunt.

Powering brands worldwide

  • Bulldog
  • Always
  • Voltaren
  • Syngenta
  • Signify
  • Sensodyne
  • Plava Laguna
  • Philips
  • PG
  • OldSpice
  • Lakerol
  • Istriana
  • Herbal Essences
  • Haleon
  • GSK
  • Edwards
  • Dunnhumby
  • Convatec
  • Cloetta