Services

Digital Experience & Platforms

Designing and building the digital products your customers come back to — and the platforms your teams can rely on for the long run.

Your platform is where your brand lives.

It's where customers form their first impression, find what they're looking for, and decide whether to come back. When the experience is unclear or hard to use, that decision happens fast — and quietly. We design and build digital platforms that are intuitive, accessible and made to last — combining research, design and engineering so the experience holds up as your business grows.

What we offer

Digital products built around real people.

Whether you're launching something new or rebuilding what you have, we help you design and develop digital experiences that are useful, accessible and built to grow with you.

Digital Product Development

Custom platforms designed around your business and your users.

UX/UI Design

Experiences that feel right, look like your brand, and are easy to use.

UX Research

Insights from real users, so every decision is backed by evidence.

Platform Maintenance

Ongoing support, updates and improvements after launch.

Accessibility Compliance

Built and validated to international accessibility standards.

Ready to elevate your digital ecosystem?

Let's build a platform designed to last.

I'm ready

CMG partners with you across the full platform lifecycle — from research to maintenance — to make sure every product is:

User-driven

Designed around real behaviours, not assumptions.

Designed to perform

Built to convert, engage and deliver on the goals that matter.

Built to scale

Scalable foundations that grow with your business.

Inclusive by design

Accessible, compliant and human-centred from day one.

How we work

A platform process built for clarity and care.

Building a digital platform is a long-term commitment. We treat it that way — staying close, communicating openly, and making sure every decision serves the experience you're trying to create.

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Discover

We start by understanding your users, your business goals and the technical reality you're working in — through research, audits and conversations with the people who know it best.

Define

Together, we shape the experience strategy — the structure, the journeys and the principles that will guide every design decision.

Design

We design the interface, test it with real users, and refine — making sure it works as well in the hands of customers as it does on screen.

Build

Our developers and designers work side by side, with quality, accessibility and performance built in — not bolted on at the end.

Launch & support

We launch with you, and stay close after — keeping the platform secure, performant and improving as your needs evolve.

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Integrated AI practices

We use AI to enhance quality, speed, and consistency — supporting our teams, not replacing them.

In product design and development, AI is most useful where it can save time on the repetitive work — so our designers and engineers can focus on the decisions that shape the experience. The thinking, the testing and the craft stay with our team.

  • Personalised user experiences

    Building product flows that adapt to what users do, not just who they are — turning static pages into experiences that feel one-to-one.

  • Conversational interfaces

    Designing AI-powered chat, search and support flows that fit your brand voice — so customers get useful answers, not generic ones.

  • Smart content recommendations

    Surfacing the right product, article or next step based on context and behaviour — increasing engagement without manual curation.

  • Accessibility built into design

    Catching contrast, structure and reading-order issues as designs are made — not as a fix after launch.

  • AI-assisted product development

    AI powers execution and insight; however, strategy, optimisation priorities, and creative direction are human-led by experts, and every final QA step is rigorously human-verified.

Powering brands worldwide

  • Bulldog
  • Always
  • Voltaren
  • Syngenta
  • Signify
  • Sensodyne
  • Plava Laguna
  • Philips
  • PG
  • OldSpice
  • Lakerol
  • Istriana
  • Herbal Essences
  • Haleon
  • GSK
  • Edwards
  • Dunnhumby
  • Convatec
  • Cloetta