Integrated multi-market launch for Meson Comfort Downlight
We created a unified campaign platform for the Meson Comfort Downlight launch across five AMEA markets. Aligning positioning, creating strong and science based messaging, and visual direction to ensure consistent execution at scale.
A clear communication framework enabled seamless omnichannel rollout, supported by a hero video, e-commerce build and POS assets, packaging visuals, OOH formats, and digital banners.
Advanced 3D, CGI, and compositing delivered technically precise product visuals despite limited on-site availability, while close collaboration with regional stakeholders ensured local relevance and global brand integrity.
The result was a scalable content ecosystem of 500+ assets — including e-commerce visuals for 35 SKUs and a campaign playbook, enabling consistent, high-impact execution across every touchpoint.
