Revamping hospitality digital experience into a faster, clearer path to booking.
We partnered with Plava Laguna to elevate the experience across Plava Laguna and Istra Camping — turning a content-heavy hospitality ecosystem into a cleaner, more intuitive journey from inspiration to reservation. Through a UX/UI audit and competitor benchmarking, we identified where guests were getting stuck, what information was hard to scan or compare, and where the booking flow introduced unnecessary friction. Working in collaborative sprints, we translated those insights into a redesigned interface and a rebuilt front end — supported by integrations that connect the website to the systems behind the scenes.
The result is a modern, responsive and more accessible experience designed to support seasonal campaigns, frequent content updates and long-term growth.
We delivered a more structured, conversion-focused experience that makes it easier to find the right stay, compare options, and move confidently into booking — across devices. With a modernised design system, simplified booking flow, improved content organisation and stronger accessibility, Plava Laguna now has a scalable digital foundation that’s easier to maintain, faster to evolve, and built to support growth across both brands.
