Turning research into a confident decision for a full website transformation.
We partnered with dunnhumby to run a fast, evidence-led discovery that combined stakeholder interviews with quantitative site analysis — uncovering what was holding back their digital presence from reflecting their true strengths in AI, retail science and consultancy. Through competitor benchmarking, UX/UI and content audits, and deep dives into SEO, analytics and accessibility, we mapped where messaging, navigation, and conversion journeys were breaking down — and where the biggest business opportunities sat.
The outcome wasn’t “a few tweaks.” Discovery gave the leadership team clarity and alignment to invest in a complete website redesign: a new information architecture and service structure, refreshed digital brand foundations, improved content strategy, and a more scalable platform approach to support growth.
