CGI stepped in when production couldn’t
For a St. Nicholas campaign launch, Aquafresh needed additional seasonal assets: fast. No new shoot, no physical props, and tight deadlines called for a CGI-first solution — executed in the pre-AI production era.
Captain Aquafresh was digitally reconstructed, beginning with precise face geometry and refined 3D tracking. A Sinterklaas hat was then modeled, textured, and rendered, seamlessly integrated into the existing campaign visuals.
Our work resulted in a festive, market-ready assets delivered without production delays or compromise. A superhero in a saint’s hat, delivered on time.
