
With the surge of AI not being only a buzzword anymore, but taking up roles within digital teams, everyone can’t help but wonder whether their job is facing a threat?
We have seen this before. Let’s remember when Content Management Systems (CMS) entered the digital marketing industry. The common misconception back then was that everyone can build websites and won’t be needing digital teams. The rise of CMS did not replace digital teams, but actually created specialized teams for certain CMSs. Nonetheless, custom development never ceased to exist as CMSs could not be affordable for all product visions.
Fast forward, when machine learning and automation first entered the industry, everyone was worried again. Then came a wave of reassurance: “AI won’t replace you, but it will make you better.” People relaxed, as the threat felt manageable.
However, companies around the globe have started making moves that feel harder to overlook. Where there used to be a team of three, now there’s one. The headcount reductions are real, and AI is frequently cited as part of the reason. So the concern is back.




