Launch-ready materials for the CityMood luminaire range
For the introduction of CityMood, a suspended luminaire designed to preserve urban character while meeting strict light pollution and energy standards, we crafted clear, technically precise launch communication.
Targeting urban planners, architects, and lighting professionals, we developed comprehensive B2B materials supported by advanced 3D modelling and photo-realistic product-in-use visuals, placing the luminaire in credible urban environments.
A structured product brochure and sales deck translated key benefits, specifications, and application scenarios into clear, decision-ready information, which resulted in easy market adoption, product and feature clarity and increased design integrity.
