Several design iterations, senior creative resources, proactive suggestions and concepting. In all honesty, it could have been done with less effort, but with same digital standards. Still, our teams wanted to contribute. Not only to the brand goals, but also to the campaign goals. Design was made in order to be easily scalable on other markets, and hopefully - the message as well. It's important to have regular check-ups, whether it's your brand, your business, or your body. And CMGers are always happy to do their part in the digital arena.