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Creating a digital world understood by everyone

The digital world is vast. We have access to more information than any other generation before. While that is great, it is easy to forget that not all of us are the same – not all of us can enjoy the content meant for everyone.

Digital accessibility is essential for promoting inclusivity and a positive user experience for all individuals, regardless of their abilities. It aligns with legal requirements, expands business opportunities, and reflects social responsibility – by embracing accessibility, you’re creating a more equitable and inclusive digital landscape that benefits everyone.

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Imagine exploring the digital world without clear sight, sound, or triggering a seizure just by looking at your phone. How would you feel? Accessibility transcends the visible. Empathy shifts perspectives. Technology forges connections. Together we enable change. Join the movement for an accessible world.

What is Digital Accessibility?

The inclusive practice of ensuring there are no barriers that prevent interaction with or access to digital content by people with physical disabilities, situational disabilities, and socio-economic restrictions on bandwidth and speed.

  • Ensuring access to all individuals
  • Design and development that removes barriers
  • Content creation that enables everyone to use it completely

By embracing equity in digital accessibility, we can work towards creating a more inclusive and barrier-free digital environment for all users.

Diverse Abilities and Barriers

The digital world has become an integral part of our daily lives, encompassing everything from education and employment to communication and entertainment. However, not all individuals experience digital content and technologies in the same way. Various barriers can hinder access to digital resources. It is essential to explore the multifaceted aspects of diverse abilities and barriers to digital accessibility.

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Visual disabilities range from mild or moderate vision loss in one or both eyes (“low vision”) to substantial and uncorrectable vision loss in both eyes (“blindness”). Some people have reduced or lack of sensitivity to certain colors (“color blindness”), or increased sensitivity to bright colors. These variations in perception of colors and brightness can be independent of the visual acuity.

Examples of barriers for people with visual disabilities:

  • Images, controls, and other structural elements that do not have equivalent text alternatives.
  • Video content that does not have text or audio alternatives, or an audio-description track.
  • Text and images with insufficient contrast between foreground and background color combinations.
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Auditory disabilities range from mild or moderate hearing loss in one or both ears (“hard of hearing”) to substantial and uncorrectable hearing loss in both ears (“deafness”). Some people with auditory disabilities can hear sounds but sometimes not sufficiently to understand all speech, especially when there is background noise. This can include people using hearing aids.

Examples of barriers for people with auditory disabilities:

  • Audio content, such as videos with voices and sounds, without captions or transcripts.
  • Media players that do not display captions and that do not provide volume controls.
  • Media players that do not provide options to adjust the text size and colors for captions.
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Cognitive, learning, and neurological

Cognitive, learning, and neurological disabilities involve neurodiversity and neurological disorders, as well as behavioral and mental health disorders that are not necessarily neurological. They may affect any part of the nervous system and impact how well people hear, move, see, speak, and understand information. Cognitive, learning, and neurological disabilities do not necessarily affect the intelligence of a person.

Examples of barriers for people with cognitive, learning, and neurological disabilities:

  • Complex navigation mechanisms and page layouts that are difficult to understand and use.
  • Long passages of text without images, graphs, or other illustrations to highlight the context.
  • Moving, blinking, or flickering content, and background audio that cannot be turned off.
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Physical disabilities (sometimes called “motor disabilities”) include weakness and limitations of muscular control (such as involuntary movements including tremors, lack of coordination, or paralysis), limitations of sensation, joint disorders (such as arthritis), pain that impedes movement, and missing limbs.

Examples of barriers for people with physical disabilities:

  • Websites, web browsers, and authoring tools that do not provide full keyboard support.
  • Controls, including links with images of text, that do not have equivalent text alternatives.
  • Missing visual and non-visual orientation cues, page structure, and other navigational aids.
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Speech disabilities include difficulty producing speech that is recognizable by others or by voice recognition software. For example, the loudness or clarity of someone’s voice might be difficult to understand.

Examples of barriers for people with physical disabilities:

  • Web-based services, including web applications, that rely on interaction using voice only.
  • Websites that offer phone numbers as the only way to communicate with the organizations.

Assistive Technology Examples

Assistive technology refers to a diverse range of tools, devices, and software solutions specifically designed to enhance the lives of individuals with disabilities and unlocks the full potential of human capabilities.

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    Screen Readers

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    Screen Magnifiers

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    Voice Recognition Software/Voice User Interface (VUI)

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    Alternative Input Devices

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    Captioning and 
Transcription Tools

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    Text-to-Speech (TTS) Software

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People have diverse abilities, skills, preferences, and expectations that can impact how they use digital products. At CMG, we make it a top priority to ensure all your customers have equal access to digital content.

Make your digital products accessible to everyone.

Sign up for a complimentary light audit of one digital product and start your accessibility journey right away!



  1. Diverse Abilities and Barriers, W3C Web Accessibility Initiative (WAI), 2017