Guerilla Marketing Run-Through

Working in marketing is often portrayed as an incredibly fun, dynamic, and intense feat. Madman, the TV show, alone made engineering students daydream about the world of marketing and think about changing their profession. But once the journey starts, it is not so long until you realize marketing is quite in-the-box. All that grandeur is reserved for the movie screens, and more often than not, you are in front of an Excel sheet.

Where’s the creativity then? Well, marketing agencies tend to have their creative corps. The talkative, funny-dressing, really loud or really quiet, glasses-wearing strategists and copywriters, designers and video makers. But, when it comes to making a great ‘boom’ with a creative campaign, it is not their call, the client decides..

That’s business. Every good creative person understands that the target audience of an extremely creative campaign is usually too narrow for the brief at hand, and if they don’t, they should start getting that. The amount of stress when a creative idea is replaced with a generic solution can only be minimized with the realization it is not personal – it’s business.

But there is a silver lining, and it comes in a from a special form of marketing that probably collected more articles and social media posts than any other (because it’s fun): Guerilla marketing.

Guerilla marketing happens in many cases. To name a few: When a small client, which implies the marketing budget is even smaller, wants a campaign. When a big brand wants to attract the attention of an audience that usually ignores them. Or when a brand has an incredibly boring product (e.g., security glass). Nobody knows they exist, but someone from the security glass factory decides it would be good for the wider audience to know about them.

Of course, we can argue when and why to use guerilla marketing for days, but we all know these are the cases when it is mostly used, and let’s not mix the big brands’ guerilla marketing campaigns costing 50k and up, let’s stay in the realm of small and cheap – just for fun!

With everybody trying to think outside of the box, the outside became the inside. To battle that, we decided to rummage through a couple of awesome guerilla campaigns and analyze them for our and your pleasure.

It is always good to refresh your memory or see something new and creative so you can come up with great ideas even though they will probably get rejected, but you never know, and when it goes through magic happens. It becomes viral, people sing praises about it, influencers make posts, and so on and forth. Also, that’s the catch guys. If every marketing campaign was guerilla, it wouldn’t be guerilla anymore and it wouldn’t be as fun as it is now. Anything rare is special, and every creative is happy to have that.