Video ads are great, but what about people who tune in to YouTube while cooking, listening to podcasts, or jogging? Fear not, we have the answer!
In today’s ever changing and fast market, capturing the audience’s attention is a feat of strength on its own. Ad formats are abundant, but this brings not only more options for companies; it brings more complexity and consumer oversaturation with specific types of formats. You know your product is great and you want to share it with your target audience, you did your homework, you know the strategy and the target, but somewhere along the way, your ad gets lost.
We all can know for a fact that users who aren’t present on YouTube won’t click on ads. Maybe they are chopping onions or finishing their treadmill run and an ad started – they won’t click it; they won’t understand it as it is a video ad and they will surely forget it. That’s where audio ads come in.