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A 3DMakeover

Solution

How to bring a smile to your children's faces while making sure they also have a perfect shine? Easy, combine the good old present-giving St. Nicholas with the oral health superhero Captain Aquafresh.

No assets? Not a problem. Different market? It doesn't matter. Winter theme? Just point our 3D team to a reference and they'll do the rest. Aquafresh did, they've asked for a guy in a latex suit, with a saint's hat, dancing and making sure you maintain your oral hygiene.

We couldn't promise to keep a straight face, but we did promise to deliver.
A very strong client-focused team…in a fast, easy and quite a visual way to pragmatically deliver against our requests and deliver 3D magic.
GSK Global Digital Marketing Manager

Context

Our client had a St. Nicholas campaign in plan for the launch but there was a need to recreate additional props. No shooting and no assets, with tight deadlines. We needed an an out-of-the-box solution so we called our 3D team. They're supposedly good with boxes.
aquafresh-st-nicholas-motion-video-mockup

Process

Alignment with the client was made quickly. We began sculpting the identical Captain Aquafresh face geometry to use it as a tracking geometry. The second stage focused on the 3D tracking parameters. We ran through a lot of phases until we had satisfying tracking data.‍
In the final stage, we modeled, textured, and rendered Captain Sinterklaas's Hat. A weird guy, btw.
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