When you instantly know it’s going to be challenging
It is that time of the year when we look back on what we have achieved, and I can definitely say that each year throughout my career had something in common – every time, I was amazed at how challenging the year was. At the beginning of the year, we almost instantly knew this would be one of the most challenging years yet. Post-pandemic consequences, Great Resignation, global socio-political events, budget cuts, etc. Precisely because of all those threats, we decided it would be the perfect time to relaunch our brand identity.