Another 365 Successful Steps

It is that time of the year when we look back on what we have achieved, and I can definitely say that each year throughout my career had something in common – every time, I was amazed at how challenging the year was. At the beginning of the year, we almost instantly knew this would be one of the most challenging years yet. Post-pandemic consequences, Great Resignation, global socio-political events, budget cuts, etc. Precisely because of all those threats, we decided it would be the perfect time to relaunch our brand identity.

The acceleration of digital has seen a move towards automation and away from having a personalized human approach in digital. The relaunched CMG Digital is the answer to this, with our dedication to our people and support for our clients to ensure they can maximize success in digital within this context. The entire identity relies on human and digital convergence.

Duality of our business, people, and digital with an accent on digital sustainability as our scaling model reduces asset waste based on the “Create once, use many” principle. Giving back to the community and having that higher sense of purpose has been excellently accepted by our people and clients, and fits perfectly with our vision of Humanity in Digital.

Constant development and growth of our skills through technology, design, and automation made us a digital production partner for the world’s most famous brands. We never had such a diverse and numerous client roster! From expanding collaborations in the health, FMCG, and agriculture industries to new engagements in automotive, confectionary, and energy. And here, I mostly want to thank our people, who are daily proving their dedication to excellence and our client’s success despite all the challenges, both professional and private.

Therefore, one of the key strategic commitments was to put the most effort into our people’s well-being. It has never been so important for employers to show sincere and practical care for their employees. Because of that we launched the MindGiving program offering our people a variety of non-monetary and monetary options to improve their mental and physical health, help prevent burnout and achieve work-life harmony. Happy employee, successful company.

While we are driven to further innovate and keep our business growing, we acknowledge how keeping the human touch in our relationships during an era threatened by distance and impersonality. We are committed to this mission and will always be there with you and for you. And thank you for being with us on this journey.

We wish you and your families a joyful holiday season and all the best in 2023!

Best regards,
Ana Tolić