1. Better collaboration across teams.
Contentful pays close attention to what its users say and works hard to increase their day-to-day efficiency.
This is why they have built a new Contentful Studio with features tailored to enable even more content teams. The aim was to easily access the tools that will help produce content even faster and reduce the need for developers support at the same time.
Some of the teams that will benefit the most from this update are the Editors, Copywriters, SEO teams and Developers. With the new features, these teams will have more features and workflows at their disposal that will make their daily work more focused and easier. At the same time, by enabling more Editors, SEO and Copywriting teams, Developers will spend less on supporting mentioned teams and focus more on building new experiences.
With these new features, Contentful helps break the siloed approach we too often see in business and helps maximize efforts of content creation.
2. Connection across regions and brands
One of the key goals of the Orchestration capabilities is to ensure that Contentful users can maximize the benefits of having composable content.
The new Orchestration capability allows:
- Creating a library of content models to be easily reused across the business
- Use references to more easily reuse content across channels
This allows reducing the need for manual migration and much easier content architecture replication across the business which is important both for developers and product owners.