An FMCG client wanted to revamp its Multi-Brand website, a knowledge hub offering home cleaning advice.
The revamp had to be done on a tight schedule with less than two months for a full redesign and build.
We proposed an agile approach, while our internal Design and Development teams worked hand-to-hand to deliver segments of the new website.
By prioritizing content creation, we focused on vital parts of the website while adding the non-essential content after the relaunch.
CMG and the Brand team worked as partners through iterations, adjustments, and approvals. The relaunch was successful, on-time and on-budget.