Website speed has been the hot topic in the web industry for the past year, ever since Google announced that a new set of page-quality factors named Page Experience will become ranking signals. Most importantly, this change will give a boost to faster web pages, making them appear higher in the Google search results, which leads to more organic traffic.
Google is measuring page speed with the Core Web Vitals, a set of 3 metrics that track real-user experience on your website. These metrics are used to evaluate content loading speed (how fast does a webpage display above-the-fold content), the responsiveness to user input, and how much the page layout changes and shifts while loading.
To get you informed and prepared for the new Google update, we’ve compiled a list of quick facts you should know:
To conclude, this Google update shouldn’t have a dramatic effect on anyone's website, at least not immediately.
We will closely monitor all of the sites that we manage, and as the update gradually rolls out, capture the changes in organic rankings. Then we'll correlate those changes with website speed performance and the Core Web Vitals.
It will be interesting to see how much, if at all, things start to shift in the various markets and verticals that we cover.
Read our full article on website speed that explains all the details and considerations of the new Google ranking factors, gives practical advice on using speed measurement tools, as well as the 4-step approach that we took to get ready for speed optimization at scale.