# CMG (Convergent Media Group) — Full Index > Croatia-based digital agency (since 2008) that helps global brands produce and scale content — across brand strategy, digital experience & platforms, performance & growth, and content production. Headquartered in Pula, Croatia, with UK presence; serving clients worldwide. ## Services - [Services overview](https://www.cmg.digital/services): The four CMG service lines and how they connect across a project lifecycle. - [Strategy & Brand Intelligence](https://www.cmg.digital/services/strategy-brand-intelligence): Brand identity, governance and research that set the strategic foundation for brand, experience and growth decisions. - [Digital Experience & Platforms](https://www.cmg.digital/services/digital-experience-platforms): Digital products and platforms built for performance, usability and technical resilience, from product development to long-term platform optimization. - [Performance & Growth](https://www.cmg.digital/services/performance-growth): Digital advertising, performance marketing and growth programs focused on measurable business results. - [Content Production & Global Scale](https://www.cmg.digital/services/content-production-global-scale): Content production delivered with speed, global reach and consistent brand quality. ## Focus Areas - [Digital Accessibility](https://www.cmg.digital/accessibility): CMG's accessibility offering — auditing and building inclusive, WCAG-aligned digital experiences. - [Artificial Intelligence](https://www.cmg.digital/artificial-intelligence): CMG's approach to AI across digital marketing, content production and experience. ## Case Studies - [Case studies overview](https://www.cmg.digital/case-studies): Portfolio of client projects across brand, platform and content work. - [Philips](https://www.cmg.digital/case-studies/philips): Digital and content work for Philips. - [Philips — AluRoad Gen2](https://www.cmg.digital/case-studies/philips-aluroad-gen2): Project for Philips professional lighting (AluRoad Gen2). - [Philips — CityMood](https://www.cmg.digital/case-studies/philips-citymood): Project for Philips CityMood urban lighting. - [Philips — E-commerce](https://www.cmg.digital/case-studies/philips-e-commerce): E-commerce content and optimization for Philips. - [Signify](https://www.cmg.digital/case-studies/signify): Work for Signify, the world leader in lighting (parent of Philips lighting and WiZ). - [Panadol](https://www.cmg.digital/case-studies/panadol): Digital content and campaign work for the Panadol pain-relief brand. - [Voltaren](https://www.cmg.digital/case-studies/voltaren): Digital content work for the Voltaren brand. - [Aquafresh](https://www.cmg.digital/case-studies/aquafresh): Digital content work for the Aquafresh oral-care brand. - [Home Made Simple](https://www.cmg.digital/case-studies/home-made-simple): Content work for the Home Made Simple lifestyle brand. - [dunnhumby](https://www.cmg.digital/case-studies/dunnhumby): Brand and digital work for dunnhumby, a customer data science company. - [WIT | Syngenta](https://www.cmg.digital/case-studies/wit-syngenta): Brand identity for Syngenta's global Women in Tech community. - [WiZ — Smart Home](https://www.cmg.digital/case-studies/wiz-smart-home): Content work for WiZ connected smart-home products. - [WiZ — Smart Lighting](https://www.cmg.digital/case-studies/wiz-smart-lighting): Content work for WiZ smart lighting. - [Plava Laguna](https://www.cmg.digital/case-studies/plava-laguna): Digital work for Plava Laguna, a Croatian hospitality and tourism group. - [Istriana](https://www.cmg.digital/case-studies/istriana): Brand and digital work for the Istriana project. ## Blog — Accessibility - [Your road to digital accessibility](https://www.cmg.digital/blog/your-road-to-digital-accessibility): CMG's digital accessibility services and building inclusive online experiences. - [A short history of accessibility](https://www.cmg.digital/blog/a-short-history-of-accessibility): The evolution of digital accessibility. - [The human story of digital accessibility](https://www.cmg.digital/blog/the-human-story-of-digital-accessibility): The human impact of accessible digital experiences. - [Digital accessibility — a story of caring](https://www.cmg.digital/blog/digital-accessibility-a-story-of-caring): Why accessibility matters and CMG's approach. - [London accessibility workshop by CMG](https://www.cmg.digital/blog/london-accessibility-workshop-by-cmg): Recap of CMG's accessibility workshop in London. - [Creating inclusivity in the digital asset omniverse](https://www.cmg.digital/blog/creating-inclusivity-in-the-digital-asset-omniverse): Inclusive practices for digital asset management. ## Blog — Sustainability - [Becoming digitally sustainable](https://www.cmg.digital/blog/becoming-digitally-sustainable): Steps toward digital sustainability. - [Embracing digital sustainability — the path to a greener web build](https://www.cmg.digital/blog/embracing-digital-sustainability-the-path-to-a-greener-web-build): Building greener, lower-impact websites. - [Embrace sustainability, not greenwashing](https://www.cmg.digital/blog/embrace-sustainability-not-greenwashing): Authentic sustainability vs. greenwashing. - [Sustainable practices in video post-production](https://www.cmg.digital/blog/sustainable-practices-in-video-post-production): Reducing the footprint of video post-production. ## Blog — Technology, AI & Web - [Artificial intelligence — it's amazing but we are not amazed](https://www.cmg.digital/blog/artificial-intelligence-its-amazing-but-we-are-not-amazed): CMG's perspective on AI in digital work. - [Future-proof your tech stack](https://www.cmg.digital/blog/future-proof-your-tech-stack): Choosing a resilient, future-proof technology stack. - [Solving replatforming](https://www.cmg.digital/blog/solving-replatforming): Approaches to website and platform replatforming. - [Global SEO presence with hreflang tags](https://www.cmg.digital/blog/global-seo-presence-with-hreflang-tags): Using hreflang for international SEO. - [Keeping the website fresh](https://www.cmg.digital/blog/keeping-the-website-fresh): Maintaining and updating a live website. - [Create once, use many](https://www.cmg.digital/blog/create-once-use-many-the-story-how-one-asset-can-live-many-lives): How a single asset can be reused across many channels. - [The future of motion design](https://www.cmg.digital/blog/the-future-of-motion-design): Trends in motion design. ## Blog — Content, Video & Creative - [3D or not 3D](https://www.cmg.digital/blog/3d-or-not-3d): When to use 3D in digital creative. - [How to make your video pop](https://www.cmg.digital/blog/how-to-make-your-video-pop): Tips for more engaging video content. - [Importance of video on social media](https://www.cmg.digital/blog/importance-of-video-on-social-media): Why video matters on social platforms. - [Introducing our photo-video studio](https://www.cmg.digital/blog/introducing-our-photo-video-studio): CMG's photo and video studio. - [CMG's photo-video service is live](https://www.cmg.digital/blog/cmgs-photo-video-service-is-live): Launch of CMG's photo-video service. - [Listen up](https://www.cmg.digital/blog/listen-up): On audio and sound in digital content. - [Too much is not enough](https://www.cmg.digital/blog/too-much-is-not-enough): On creative ambition and scale. - [A or A-premium — what's best for your brand](https://www.cmg.digital/blog/a-or-a-premium-whats-best-for-your-brand): Choosing Amazon A+ vs. A+ Premium content. ## Blog — E-commerce, Retail & Brand - [Online shopping optimization](https://www.cmg.digital/blog/online-shopping-optimization): Optimizing the online shopping experience. - [Tips & tricks for creating e-commerce content that converts](https://www.cmg.digital/blog/tips-tricks-for-creating-e-commerce-content-that-converts): Writing converting e-commerce content. - [How to create a winning brief for your Amazon project](https://www.cmg.digital/blog/how-to-create-a-winning-brief-for-your-amazon-project): Briefing an Amazon content project. - [Guerilla marketing run-through](https://www.cmg.digital/blog/guerilla-marketing-run-through): A look at guerilla marketing tactics. ## Blog — Company, Culture & People - [Falling in love with the new CMG](https://www.cmg.digital/blog/falling-in-love-with-the-new-cmg): The CMG brand refresh. - [CMG expands with the opening of a UK business](https://www.cmg.digital/blog/cmg-expands-with-the-opening-of-a-uk-business): CMG's UK expansion. - [CMG digital announces partnership with Contentful](https://www.cmg.digital/blog/cmg-digital-announces-partnership-with-contentful): Partnership with Contentful. - [CMG is verified as Amazon partner](https://www.cmg.digital/blog/cmg-is-verified-as-amazon-partner): CMG's Amazon partner verification. - [Human experience at the heart of digital](https://www.cmg.digital/blog/human-experience-at-the-heart-of-digital): CMG's human-first philosophy. - [How we do customer satisfaction around here](https://www.cmg.digital/blog/how-we-do-customer-satisfaction-around-here): CMG's approach to client satisfaction. - [A source of UX projects truth](https://www.cmg.digital/blog/a-source-of-ux-projects-truth): Establishing a single source of truth for UX projects. - [5 most common mistakes clients make every day](https://www.cmg.digital/blog/5-most-common-mistakes-clients-make-every-day): Common client pitfalls and how to avoid them. ## Blog — Workplace, Talent & Diversity - [Flexibility — key to attracting and retaining women in tech](https://www.cmg.digital/blog/flexibility-key-to-attracting-and-retaining-women-in-tech): Flexible work and women in tech. - [Successful business with a woman at the helm](https://www.cmg.digital/blog/successful-business-with-a-woman-at-the-helm): Women in leadership. - [Why good benefits are no longer enough — the new reality of talent retention in 2026](https://www.cmg.digital/blog/why-good-benefits-are-no-longer-enough-the-new-reality-of-talent-retention-in-2026): Talent retention in 2026. - [Why parents make outstanding project managers](https://www.cmg.digital/blog/why-parents-make-outstanding-project-managers-how-parenting-experience-creates-unmatched-pm-skills): How parenting builds PM skills. ## Company - [About Us](https://www.cmg.digital/about-us): Who CMG is — a people-first digital agency building digital experiences with humans at the center. - [Human-first approach](https://www.cmg.digital/human-first-approach): CMG's operating philosophy and how it shapes client work. - [Careers](https://www.cmg.digital/careers): Open roles and life at CMG. - [Our Commitment](https://www.cmg.digital/our-commitment): CMG's commitments on sustainability, inclusivity and responsibility. - [EU Projects](https://www.cmg.digital/eu-projects): EU co-funded projects CMG participates in. - [EU Projects Archive](https://www.cmg.digital/eu-projects-archive): Archive of past EU co-funded projects. ## Key Facts - Official name: CMG — Convergent Media Group - Type: Digital agency (brand strategy, digital experience & platforms, performance & growth, content production) - Founded: 2008 - Headquarters: Labinska 2c, 52100 Pula, Croatia - Service area: Worldwide - Tagline: "Humanity in Digital" - Partnerships / verifications: Contentful, verified Amazon partner - Notable brands worked with: Procter & Gamble, Always, Old Spice, Herbal Essences, GSK, Edwards, dunnhumby, convatec, Cloetta, Philips, Signify, Panadol, Voltaren, Aquafresh, Home Made Simple, dunnhumby, Syngenta, WiZ, Plava Laguna, Lakerol, Istriana ## Contact - Website: https://www.cmg.digital/ - Email: sales@cmg.digital - Phone: +385 52 500 292 - Address: Labinska 2c, 52100 Pula, Croatia