While the FMCG company standard Website Framework gave uniformity and scalability possibilities to the numerous global brands' websites, it was highly restrictive with website functionalities and creative opportunities.
As a result, the FMCG company faced difficulties in consumer engagement and the usage of best-in-class technology solutions. Control and compliance posed an additional challenge due to the large number of agencies involved in website management.
Forming a new Web Framework was based on the latest technology stack combinations that would allow customization and functional flexibility.
It also involved shaping new processes by establishing comprehensible website requirements, standardizing procedures, and setting up quality checkpoints.
Ensuring agencies' capabilities in that website build and management are in good hands was a priority. This was made possible by requiring special certification for any agency involved.
We formed a components library to gather website modules and endure reusing parts of websites across brands. Also, its purpose was to speed up development and lower production costs.
The new Web Framework includes a standardized, highly controlled, and secured process. The advanced technology stack allows flexibility in Brand communication strategy without any restrictions in design and functionality. The user-centered and mobile-first design, along with the up-to-date functionalities, enriches the user experience and improves website performance.
Production and management costs dropped, primarily thanks to the transparent knowledge-sharing, reusing the website components, and website scaling.
• + 80 master builds and localizations
• 30% of original cost
• up to 80% time reduction
• + 38% organic search ranking improvement
• 40% bounce rate